For better or wurst
Writing a newsletter for the sausage industry
It was a niche business I didn’t even know existed until they contacted me: collagen casings for sausages. And the client, Devro, wanted to launch a digital B2B newsletter that would appeal to its sausage-making customers around the world.
Although the client is in Scotland, the design agency is in Germany and I live in Denmark, we pulled together the debut issue in roughly two months. Not only did it clear a variety of hurdles from stakeholders near and far, it’s even pretty nifty, if I do say so myself. Even more important, Devro’s customers say so, too: the feedback has been overwhelmingly positive. Now the quarterly publication is a regular part of my business.
Check out the Devro Insights newsletter at devro.com.
