Customized packaging

Tailor-made text for food packaging website

Cross-Border Communications (CBC) had already developed the creative concept, architecture and basic wireframe for Plus Pack’s new-and-improved website. Now they needed a copywriter to work directly with their client on the roughly 75 pages of content. Enter Kind Regards.

After a 4-hour briefing meeting with the client in Odense and lots of ongoing email and phone dialog with the Plus Pack team responsible, we launched a website that met their key objective and corporate raison d’être: to make food stand out.

See the result at pluspack.com.

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