Cementing relationships

FLSmidth is a major player in the global mining and cement industries. In December 2018, they launched a totally revamped website, and I was just one of a cadre of copywriters involved. My task was quite limited: write descriptions of some of the scores of courses FLSmidth offers, following a comprehensive template that included meta titles and meta descriptions for SEO, as well as many different SEO-friendly content components.

The writing was the easy part. As is often the case, interacting with multiple stakeholders is what took the most time. 🙂

I’ve also been involved in a number of email sales campaigns for FLSmidth, as well as LinkedIn articles. It’s great to see a huge industrial company embracing a more customer-centric, clear communication style.