High hopes

The one-year-old biotech startup Demetrix had a website that looked like, well . . . you be the judge. (See the “before” image below.) Art director Chris Jackson and I worked with Demetrix staff to capture the essence of their value proposition in a new-and-improved website, still built on a SquareSpace platform, but with entirely new text and visuals.

It was marathon sprint to the finish line, just in time for the release of the company’s biggest news yet. (Less than 5 work days, to be exact, from briefing to approved website.)