Content is king
Widex uses its blog to stay in touch with end-users and professionals
With both hearing aid users and hearing care professionals as target audiences, Widex blog posts have to address a wide range of needs. Here are a few of the articles I’ve written for them: Can Machine Learning Help You Hear Better?, There’s a New Way to Test Hearing Aid Performance With Loud Noise, How to Grow a Business Using Social Media and 5 Common Mistakes on Social Media.
The background can be anything from a rough draft by an audiologist, to various articles on a particular subject, to an assigned topic that requires research from scratch.
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