Music to their ears
Customers get a unique look at a new product line
A line of laundry detergent enzyme blends called Novozymes Medley® had recently been launched in a creative universe featuring four musicians. Now it was time to help customers not only learn more about what’s “under the hood” of these products, but also to give them the information they needed to steer their brands in the right direction.
In conjunction with a major European cleaning exhibition in Istanbul, we invited customers to an evening of live demos and dinner at a world-famous car museum. I developed all of the copy for the event, which included presenter scripts for the six “exploration stations,” informative roll-up banners, pre- and post-event mailshots for external and internal audiences, guide card, scripts for the evening’s hosts, thank you card, stain boards and more.
