Engaging customers
A different kind of dialogue marketing
The client wanted to say something about innovation. But what, exactly, was a bit diffuse. The art director and I brainstormed a multitude of different angles, presented three of them and got instant buy-in with this one.
“Innovation starts with communication” formed the theme of both the Novozymes booth at a key cleaning exhibition, as well as the creative universe for several products being launched there (and afterwards). I named one of the new products and wrote copy for the booth, ads, mailshots and collateral introducing the new laundry and dishwashing offerings.
