Translating technology
Even heavyweights need a hand
So do YOU have any idea why enzymes are so crucial in laundry and dishwashing detergents? Most people don’t. And even the pros, like P&G, Unilever and Henkel, can struggle sometimes with how to leverage the many benefits of enzymes in their marketing.
That’s why I’ve worked with the Novozymes Household Care communications and marketing teams to develop a vast spectrum of materials based on enzyme technology to inspire FMCG heavyweights with concrete ideas for how to engage consumers in the store, online and at home. Everything from advertising, to detergent packaging, to gondola ends and digital barkers, to social media opportunities, captivating demos and more.
Since all of these materials are confidential, unfortunately I can’t post them. But here’s some typical feedback we’ve gotten on these types of projects – a direct quote from the head of marketing at one of the top detergent manufacturers: “In terms of inspiring us, you succeed 100%, and in the future I will do whatever it takes to participate in the meetings with you.”
