hbkworld.com
Preparing customers for a major merger
It was six months before the official merger of HBM and Brüel & Kjær Sound & Vibration into a new entity called HBK — Hottinger, Brüel & Kjær. Rumors were flying around in the industry, and both companies needed a temporary, online presence that would answer customers’ questions until a new, comprehensive brand identity and website were launched.
Enter Kind Regards. I determined the (extremely basic) website architecture and wrote all the text for the microsite based on a pile of existing materials I received. All in lightening time, I might add. As of 8 months after our project went live, the new company website has not debuted, and the microsite is still doing its job. I’m glad I got to work on the EASY project!
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