Performance talks
A new laundry product speaks for itself
The Novozymes Household Care division wanted to launch a new line of laundry detergent technology within its “Innovation starts with communication” industry platform. What better way than to let the clothes do the talking?
An art director and I developed the creative concept, while another copywriter and I shared the task of developing a 130-slide (!) global sales presentation. A brochure, ads (online and offline), direct mails and booth materials for the B2B cleaning conference where the technology debuted were also part of the launch package.
