B2B bread
Panzea® benefits stack up
We had half as much time as usual to develop the launch materials, and more deliverables than ever. And since Novozymes was a dominant player in all types of enzymes for industrial baking except xylanases, the success of the new Panzea® xylanase product launch was critical. What’s more, xylanases are a key building block in almost every industrial bread recipe.
We rose to the occasion with an effective package including a benefit sheet, ads (online and offline), mailshots, audience-tailored sales presentations, external news release, internal promotional article, application sheet, posters, handouts, website texts and an international, in-house launch event. I developed the creative concept and wrote all the materials in close collaboration with a small launch team.
