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At last, machine learning used NOT to sell you more stuff, or to cause social unrest or to replace jobs, but to truly help people. (Granted, Widex wouldn’t mind if you bought their “smart” new hearing aid though.)

Widex EVOKE is the world’s first truly intelligent hearing aid. And I had the privilege of writing virtually all the materials used to launch it. Websites tailored to both consumers and hearing care professionals. Brochures for both target audiences. SoMe posts for Facebook, Twitter and LinkedIn. Sales support and POS materials. Videos and tutorials. Even my first foray into writing the actual text that appears in different hearing aid user apps.

I’m telling you, EVOKE is so cool I’m almost eager for all those years of playing in a rock band to catch up with me.

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