Go for the gut

The Human Health division of Chr. Hansen was launching 14 new, exciting probiotic concepts – to help with everything from diarrhea, to constipation, to defense of the immune system, to urogenital health and colic. Each topic had its own PowerPoint presentation designed to cover the market opportunity, mode of action, scientific evidence and solution.

My job was to polish the language in all of the presentations, as well as to help ensure that the wording was appropriate to meet food (rather than drug) regulatory requirements. No small feat!

Along with the agency IDna, I also helped develop the roughly 30-slide overall sales presentation that provided the framework around each separate probiotic concept. The concepts themselves ranged from approximately 10-15 slides each.

Not only have I gained a greater understanding of and respect for the tricky world of regulatory compliance – I’m also now a believer in the fascinating abilities of well-documented probiotics!