100% compelling
Selling sustainability to the textile industry
Held only once every four years, ITMA is the textile industry’s premier exhibition. Novozymes was there in 2015 with this booth and a series of guest speakers who inspired and educated Novozymes visitors with the latest tips and trends.
Finding and communicating compelling proof points was key, while hands-on opportunities to touch and see what Novozymes enzymes can do for garments also engaged passersby. Together with a small team, I developed a variety of materials, including ads, mailshots and, of course, the booth messaging itself.
